Privacy policy

This Privacy Policy encompasses how Baby Lyra (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from babylyra.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or any another individual whose information we have collected in reference to this Privacy Policy.

Please read this Privacy Policy with attention.

Changes to This Privacy Policy

We may make changes to this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other measures required by the applicable law.

How We Store and Use Your Personal Information

In order to provide the Services, we collect personal information about you from a range of sources, as set out below. The information that we store and use differs depending on how you interact with us.

In addition to the specific uses set out below, we may use information we store about you to communicate with you, provide or improve the Services, comply with any relevant legal obligations, enforce any relevant terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The components of personal information we collect about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be affiliated with you. The sections below describe the components and specific types of personal information we collect.

Information We Collect from You

Information that you directly provide to us through our Services may include:

  • Contact details: including your name, phone number, address, and email.
  • Order information: including your name, shipping address, billing address, payment confirmation, email address, and phone number.
  • Account information: including your username, password, security questions and other information used for your account protection.
  • Customer support information: including the information you choose to include in communications with us, an example being, when sending a message through the Services.

Some elements of the Services may require you to directly provide us with specific information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Store about Your Usage

We may also automatically store specific details about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include details about how you access and use our Site and your account, including browser information, device information, network information, your IP address and other information regarding your interaction with the Services.

Information Collected from Third Parties

Finally, we may collect details about you from third parties, including from vendors and service providers who may collect details on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (for example, bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested.
  • When you interact with our site, open or click on emails we send you, or interact with our services or advertisements, we, or third parties we associate with, may automatically collect certain details using online tracking tools such as pixels, third-party libraries, web beacons, software developer kits, and cookies.

Any information we collect from third parties will be utilised in accordance with this Privacy Policy. Also see the following section, Third Party Websites and Links.

How We Utilise Personal Information

  • Providing Products and Services: We use your information to provide you with the Services in order to deliver our contract with you, including to send notifications to you related to your account, process your payments, fulfil your orders, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. Shopify integrates with your account and we may use Shopify to match your account with other Shopify services that you may choose to use. In this instance, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
  • Marketing and Advertising: We may send marketing, advertising and promotional communications by email, text message or postal mail, and show you advertisements. This may include using your personal details to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these activities is our genuine interest in selling our products, according to Art. 6 (1) (f) GDPR.
  • Security and Fraud Prevention: We use your personal details to detect, investigate or take the appropriate steps regarding potential fraudulent, illegal or malicious activity. If you elect to use the Services and register an account, you are accountable for keeping your relevant account details safe. We strongly suggest that you do not share your username, password, or other details with anyone. If you believe your account has been compromised, please reach out to us immediately. If you are an EEA resident, the legal basis for these data processing activities is our genuine interest in keeping our site secure for you and other users, according to Art. 6 (1) (f) GDPR.
  • Interacting With You and Service Improvement: We use your personal details to deliver customer support and improve our Services. This is in our genuine interests in order to be responsive to you, to provide effective services, and to maintain our business relationship according to Art. 6 (1) (f) GDPR.

Cookies

Like most websites, we use cookies to operate and improve the Site, remember preferences, run analytics, and better understand user activity. For details on Shopify-related cookies, visit Shopify’s Cookie Policy.
Your browser may allow you to block or remove cookies, but doing so may affect your overall experience, functionality or disable certain features. Blocking cookies may also not fully prevent data sharing with advertising partners.

How We Disclose Personal Details

In certain instances, we may disclose your personal details to third parties for contract fulfilment needs, legitimate purposes and other reasons subject to this Privacy Policy. Such instances may include:

  • To vendors or other third parties who deliver services on our behalf (e.g., payment processing, IT management, data analytics, customer support, fulfilment and shipping).
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your permission.
  • With our partners or otherwise within our corporate group, in our genuine interests to run a successful business.

We outline the following categories of personal information as described in How We Collect and Use Your Personal Information and How We Share Personal Information, including:

  • Identifiers (e.g., contact details, order/account info)
  • Commercial data information (e.g., orders, shopping history, support messages)
  • Internet usage (e.g., Usage Data)
  • Geolocation data (e.g., IP-based location)

Categories of Recipients: Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers), business and marketing partners and affiliates.

Third Party Websites and Links

Our Site may provide links to third-party websites or platforms. We are not responsible for their privacy or security practices if you follow the links to these sites. Public or semi-public content (e.g., social media posts) may be visible to others. Linking does not imply endorsement unless stated.

Children's Data

The Services are not intended for children, and we do not knowingly collect any data about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be removed.
As of the Effective Date of this Privacy Policy, we do not have specific knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal details of anyone under 16 years of age.

Security and Retention of Your Data

It is reminded that no system is perfectly secure so we strongly advise against sending any sensitive data through unsecured channels.
We retain personal information for a length of time depending on various factors like account maintenance needs, service provision, legal compliance, dispute resolution, and contract enforcement.

Your Rights

Depending on your geographical situation, you may have rights to:

  • Appeal a declined request
  • Restrict or object to processing
  • Access/know what data we hold about you
  • Request deletion of your data
  • Correct inaccurate data
  • Receive a copy or request transfer of your data (portability)
  • Withdraw consent where applicable
  • Manage marketing communication preferences

We may verify your identity before acting on requests and allow authorised personnel to submit requests with proof of verification. We respond as required by law and will not discriminate for exercising your rights.

Complaints

If you have concerns about how we handle your personal details, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Your personal details may be transferred, stored, and processed outside your residing country, including by staff and service providers in other regions.

Contact Information

For general privacy enquiries, you can also contact us via our Contact Us page.